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The Power of Three

 

 

For an idea to be a success it needs to meet three criteria:

  • It has to provide a solution for a challenge facing the target audience

  • It has to be defensible

  • It has to meet or exceed its promises and expectations

 

For a business to be a success it must have three components:

  • A clear and sustainable Value Proposition

  • Proof of Concept

  • A Competitive Advantage

 

The Mariner Group employs a three-step process to solve challenges

 

    Identify                 Create             Implement

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