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The Power of Three
For an idea to be a success it needs to meet three criteria:
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It has to provide a solution for a challenge facing the target audience
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It has to be defensible
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It has to meet or exceed its promises and expectations
For a business to be a success it must have three components:
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A clear and sustainable Value Proposition
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Proof of Concept
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A Competitive Advantage
The Mariner Group employs a three-step process to solve challenges



Identify Create Implement
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